01 -
Combine strawberries and 1/4 cup granulated sugar in a saucepan over medium heat. Stir occasionally and cook for about 10 minutes until thickened to a jam-like consistency. Remove from heat and blend until smooth. Cool completely in the refrigerator.
02 -
In a large bowl, combine warm milk and yeast. Let sit for 5 minutes. Add in flour, 1/3 cup granulated sugar, salt, egg, and 1/3 cup softened butter. Mix until a soft dough forms. Knead by hand or in a stand mixer for 10 minutes until smooth. Cover and let rise in a warm place until doubled in size, about 1 hour.
03 -
On a lightly floured surface, roll the risen dough into a 16 x 12 inch rectangle. Evenly spread the cooled strawberry filling over the dough, leaving a small border along one of the long edges. Starting from the opposite edge, roll the dough into a tight log. Cut into 12 even rolls using a sharp knife or unflavored dental floss.
04 -
Place the rolls, cut side up, in a greased baking dish. Cover and let rise for 25–30 minutes, until noticeably puffed.
05 -
Preheat oven to 350°F (175°C). Bake the rolls for 25 minutes, or until golden brown and set in the center. Let cool slightly in the pan.
06 -
Beat together cream cheese, remaining softened butter, powdered sugar, vanilla extract, and 2 tablespoons chilled strawberry puree until smooth and creamy.
07 -
Spread the glaze over the warm rolls before serving.